2019 naanu Update

first few months of startups

Published 7 months ago by Julia Devecchi
vegan, food business, foodtech, startup

As 2019 comes to a close, here's naanu' first company update! 

Back in April, while at the Founder Institute, our Founder Julia Devecchi first came up with the idea for naanu. Since then we've been on a crazy ride - with a continuously growing team! 

We properly dove into Validation of naanu as soon as we had our first "edible" version of our cookies at the beginning of July when we went to vegana (a vegan fair in Zurich). That's when we started collecting bucketloads of feedback from many of our customers. Some of the most common requests we got was: 1) is there a sugar-free version, and 2) is it Bio (Swiss version of organic). 

As we continued developing our cookies, for our ever-growing vegan population, we always relied on meeting and talking to our customers at various events. At the first vegan expo in Basel we spoke to kids, parents and grandparents about various diets and how they relate to our health. During startup events, such as the FoodHack Summit and the Startup Weekend, we discussed our Business Model and challenges we've faced so far. 

Now that it's December, we'd like to share a short update:

- We're close to switching our packaging to a biodegradable option (something that is important to us and our customers). 

- We recently completed testing for our "no-added sugar" naanu and will be offering them in the New Year. 

- As a new year (and decade) begins, we're jumping right into January (the vegan month) and are preparing a crowdfunding campaign. 

It's been an incredible 9 months for naanu and we're looking forward to what the new year brings. 

Thank you to all for any help you've offered us!

Happy wishes, 

naanu Team